Content Marketing: How to Write Compelling Content that Converts Readers into Customers
Content marketing isn’t a new term, but it’s become an increasingly important tool in the marketing arsenal of today’s businesses. A good content marketing strategy can drive traffic to your website and convert that traffic into sales and loyal customers—without having to spend on more expensive advertising options. If you want to learn how to write compelling content that converts readers into customers, keep reading!
The first step in creating compelling content is to pick an interesting topic. It should be a topic you know about, are passionate about or want to learn more about. What’s important is that you write about a topic you care about and can speak of with expertise. Try to avoid selecting topics solely because they’re popular. Your passion for your subject will come through in your writing, so if it doesn’t excite you, don’t pick it!
Finding keywords for your content is one of your most important tasks as a marketer. Think about it—if you don’t know what people are searching for, how will you ever convert them? Our keyword research tool can help. Using our keyword tool, we’ll discover what people are looking for and give you inspiration for great ideas on how to get those users to your website.
Writing Tip #1 – Grab Their Attention in the First Paragraph
One of content marketing’s biggest lessons is that in order for your content to truly gain an audience, you need readers. Unfortunately, attention spans are decreasing, and competition for those precious seconds of a visitor’s time (or their click) is fierce. The first paragraph must do two things—grab attention and entice readers to read on. One way I like to do just that is by using a shocking statistic within my first sentence.
Writing Tip #2 – Hook Them with Visuals and Statistics
There are two main ways you can catch your reader’s attention in an engaging way—visuals and statistics. A picture is worth a thousand words, and sometimes it doesn’t take a thousand words to drive your point home. Let’s say you own a bakery and are writing about content marketing as a means of growing business.
Writing Tip #3 – Keep Their Attention by Keeping it Short
Your readers will appreciate your efforts in making it easy for them to read, understand and take action on what you’re telling them. That’s why it’s crucial to keep your content short, succinct and clear – otherwise they might not even start reading! Make sure each sentence adds value and has a purpose – people don’t have time or patience for lengthy content.
Writing Tips for Beginners
Writing engaging content can be challenging, especially if you’re not a professional writer. If you’re creating copy for your company, however, then it’s essential that you write compelling content that drives leads and sales.
How to write content for a website?
First and foremost, you have to know what kind of content your target audience wants. If you’re looking for marketing help, then write about things like SEO or social media campaigns. If you’re trying to sell a product or service, on-page copy is more important than ever; avoid generic product descriptions in favor of helpful how-to articles.